Meta Selects 15 Israeli Startups for New AI Growth Program

Meta has launched the Meta Startup Growth Program in Israel, a new initiative designed to help early-stage Israeli startups accelerate their growth and expand into international markets using the company’s AI-driven advertising, marketing and business solutions.

The first cohort includes 15 Israeli startups selected by a committee of executives from Meta’s technology and business teams in Tel Aviv, together with representatives from leading venture capital firms. The program focuses on digital-native, business-to-consumer (B2C) companies that have already demonstrated initial market traction and are ready to scale globally.

During the program, participating startups will receive hands-on mentoring from Meta experts, workshops covering AI-powered advertising, performance marketing, growth strategy, measurement and campaign optimization, as well as access to Meta’s advanced business tools. The companies will also have opportunities to connect with investors, entrepreneurs and industry leaders from Israel’s technology ecosystem.

The selected startups are Armato, Betteroo, CytoReason, Dafni, Danexa, Fans Legacy, Kimba, Liss, Noom, Owlue, Pelegon, PrimeTime Apps, Tedooo, WellyBox, and Lexi Teach. Together, they represent a broad range of sectors including fintech, digital health, proptech and consumer technology, highlighting the diversity of Israel’s innovation ecosystem.

The launch of the program reflects Meta’s continued commitment to Israel’s startup ecosystem. The company operates one of its major research and development centers in Tel Aviv, where teams work on artificial intelligence, computer vision, communications technologies and other advanced fields. Israel has long been regarded as one of Meta’s most important innovation hubs outside the United States.

Beyond supporting the participating companies, the program also offers a snapshot of the changing landscape of Israeli innovation. While the country’s technology sector has traditionally been associated with cybersecurity, enterprise software and infrastructure, many of the startups selected for this program are developing AI-powered products aimed directly at consumers in areas such as healthcare, education, digital commerce, fintech and lifestyle.

By launching the Meta Startup Growth Program, the company is signaling its confidence that the next generation of globally successful consumer technology companies can emerge from Israel. For the participating startups, the initiative offers not only access to Meta’s expertise and technology, but also valuable international exposure and connections that could accelerate their global expansion.