WE Africa: Your Gateway to Business and Technology in Africa

Connecting People · Technology · Opportunities

Global expertise · African opportunity. Connecting global expertise, technology and opportunities across Africa.

9 Sectors

• Agriculture & Irrigation
• Energy & Renewable Energy
• Water, Purification & Sewage
• Manufacturing & Infrastructure
• Tourism
• Outsourcing
• Logistics & Trade
• Health
• Technologies

An Interview with Gadi Efrat, Founder of WE Africa

Gadi Efrat grew up on a farm in Kfar Yehoshua and spent 17 years growing vegetables commercially before taking his knowledge to Africa. In 2014 he founded WE Africa Ltd, which with its Ethiopian arm, WEAF Trading PLC, has delivered more than 40 irrigation projects in Ethiopia. Today Addis Ababa is the center of his life.

Gadi Efrat, Founder of WE Africa
Photos: courtesy of WE Africa

From the farm to Africa

From 1992 to 2008 I managed an agricultural company supplying vegetables to Israel’s largest supermarket chains. In 2008 I moved to Ethiopia to manage castor plantations for Flora-Eco Power, then to Nigeria, where I ran an agricultural training center and built drip, center pivot and greenhouse farms. I learned that technology alone does nothing. Training, trust and follow-up make it work.

Building WE Africa

We connect African farmers directly with the best manufacturers of irrigation and agricultural technology. Since 2014 we have completed more than 40 projects and 35 supply deals. We import only the critical items and buy the rest locally, which can save a farmer 20 to 80 percent of the foreign currency a project needs. And we stay after the installation.

Home in Addis Ababa

Addis Ababa is the center of my life. I am married to Tsegereda Abebe, a senior figure in Ethiopia’s tourism sector, and father of four. Her world has also opened our tourism activity, WE Africa Tour.

A mission for the continent

My goal is to improve technology in Africa, in agriculture first, but also in water, energy and health, and to connect Western companies with clients across the continent. Western companies often come to sell, not to stay. Our role is to be the bridge that stays.

Our 2027–2030 plan takes WE Africa across the continent, from a new office in Dire Dawa to Tanzania, Uganda, Zambia, Nigeria and Togo.

I came to Africa as a farmer, and I still am one. I plant, I wait and I take care of what I planted. Today the harvest is farms that work, partners who grow and a continent I am proud to call home.

For more information:

Info@weafricagroup.com | weafricagroup.com
Ethiopia: +251 94 138 8373 | Israel: +972 50 884 4550